Hawk & Handsaw
Marv9.jpg

HARRY SPECTERS

HARRY SPECTERS

BRAND IDENTITY • LOGO • PACKAGING • PHOTOGRAPHY • NAMING

Single Origin.jpg
 

Chocolate for thought

With award-winning chocolates and positive platform of social change for people with Autism, Harry Specters had a very special brand of chocolates that was lacking a special spark in their branding and packaging design. Working closely with founders Mona and Shaz, and their son Ash, we created a vibrant and elegant brand that reflected their skilfully crafted chocolates with their positive drive for change.

 
Harry Specters Team
Harry Specters Boxes
 

The name 'Harry Specters', imagined by Ash, was a whimsical personality which became the name for the brand. We honoured this imagination by crafting a signature infused with swirls and touches of eccentrism.

A spectrum of colours bring together the various boxes and variants for easy navigation, with fun and dynamic swirls echoing the core logo to give each box a hint of magic.

 
Mona@2x.jpg
 

The Result

The redesign provided a much needed boost to the brand, boosting direct sales by 107% following the redesign, and Harry Specters continue to grow year on year.

 
Harry Specters 6-boxes
Harry Specters Chocolate
 

“We felt safe and secure in the passion and professionalism Hawk & Handsaw showed our beloved brand as we redesigned to reach a larger, more discerning audience. Their continued efforts and communication with us have produced a brand full of beauty and meaning.”

- Mona Shah, Director, Harry Specters

 
Harry Specters Balance
Harry Specters Ginger & Lime Man
Marvelous Milk@2x.jpg