BRAND IDENTITY • LOGO • PACKAGING • PHOTOGRAPHY • NAMING
Chocolate for thought
With award-winning chocolates and positive platform of social change for people with Autism, Harry Specters had a very special brand of chocolates that was lacking a special spark in their branding and packaging design. Working closely with founders Mona and Shaz, and their son Ash, we created a vibrant and elegant brand that reflected their skilfully crafted chocolates with their positive drive for change.
The name 'Harry Specters', imagined by Ash, was a whimsical personality which became the name for the brand. We honoured this imagination by crafting a signature infused with swirls and touches of eccentrism.
A spectrum of colours bring together the various boxes and variants for easy navigation, with fun and dynamic swirls echoing the core logo to give each box a hint of magic.
The redesign provided a much needed boost to the brand, boosting direct sales by 107% following the redesign, and Harry Specters continue to grow year on year.