Giving the brand a workout
From ‘Yours’ to ‘Ours’… HIITGYM needed a workout, a tired identity no longer encapsulated the spirit of the enterprise.
BRAND IDENTITY • LOGO • STATIONERY • ADVERTISING • CULTURAL DESIGN • INTERIOR DESIGN • PHOTOGRAPHY • MERCHANDISE • CLOTHING • COPYWRITING • WEB DESIGN & BUILD • BRAND GUIDELINES
We we’re inspired to convey the sense of community within the gym, also we wanted to highlight the franchise of gyms while promoting HIITGYM as an answer to something. These thoughts led us to the HIITGYM asterisk. The asterisk represents the HIITGYM community of patrons and franchises.
Find your brilliance*
Drawing upon the flare-like asterisk the perfect strap-line emerged. Backed-up by high contrast photography and secondary graphics the asterisk merged it’s linguistic and aesthetic presence into a solidified and unique brand.
What’s inside counts
Each HIITGYM franchise responds to it’s local environment and culture ensuring a unique and interesting looking space to gather, train hard and shine.
Shown here are some of the initial mood boards for the gyms which are currently under construction.