Hawk & Handsaw
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MILLIWAYS SUPER NATURAL GUM

MILLIWAYS SUPER NATURAL GUM

NAMING • TONE OF VOICE • BRAND STORY • BRAND IDENTITY • BRAND WORLD • PACKAGING • ILLUSTRATION

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Nu-Choo’s Adventure

How do you design a gum with a story from out of this world, while showcasing it's natural, plastic-free origins? We were given the imaginative brief to create a piece of brand design for Milliways Super Natural Chewing Gum, a new brand of gum based on the story of the explorer Nu-Choo, who travels through galaxies to find new natural and delicious flavours.

 
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At the heart of the design is an intricate line-work illustration. This brings to life a world of flavour, evoking the mystical story behind the chicle tree gum and its Aztec origins, as well as Nu-Choo's face, which rotates to reveal her superhero persona.

A striking design and strong visual world pulls Milliways away from it’s competitors, and brings together a new and expressive brand story with a delicious and natural product.

 
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