POINT TO POINT
BRAND IDENTITY • PACKAGING
Sustainable, luxury fashion
Alice, a Central Saint Martins fashion graduate travels the world designing, sourcing and making luxury womenswear. Her brand Point to Point needed a brand identity and packaging to reflect these values.
We sought to combine all brand’s beliefs into one symbol. The Point to Point zig-zag logo combines the communities involved in the production (symbolised by rooftops or mountains) as well as the zig-zag stitch pattern, or pinking shear cut connecting two fabrics. Fairness is demonstrated with an even split of the elements while the triangles find a fourth meaning in the points of the compass. A simple logo with tons of meaning.