Hawk & Handsaw
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POINT TO POINT

POINT TO POINT

BRAND IDENTITY • PACKAGING

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Sustainable, luxury fashion

Alice, a Central Saint Martins fashion graduate travels the world designing, sourcing and making luxury womenswear. Her brand Point to Point needed a brand identity and packaging to reflect these values.

 
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We sought to combine all brand’s beliefs into one symbol. The Point to Point zig-zag logo combines the communities involved in the production (symbolised by rooftops or mountains) as well as the zig-zag stitch pattern, or pinking shear cut connecting two fabrics. Fairness is demonstrated with an even split of the elements while the triangles find a fourth meaning in the points of the compass. A simple logo with tons of meaning.

 
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We’re delighted with the branding for our beloved Point to Point. We set out to change attitudes towards luxury fashion and Hawk & Handsaw have summed up our beliefs so elegantly. From a simple mark to hand-printed clothes tags the design looks and IS what it claims to be!
— Alice Taylor, Founder & director for point to point
 
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