THE CITIZEN’S FOUNDATION
ANNUAL REPORTING • EDITORIAL • INFOGRAPHIC • ILLUSTRATION • CALLIGRAPHY
Realising Potential in Pakistan’s Youth
The Citizen’s Foundation is one of Pakistan’s leading philanthropic organisations responsible for the building of schools nationwide that offer all children a high standard of education regardless of their societal class. We were invited to bring to life the spirit of the enterprise within their 2017 annual report.
We went back to school for the design, and with pens and pencils sketched a world of imagination and dreams, visually expressing what TCF enables their students to become. Hand-calligraphed typography accompanied the sketches for a distinctly personal and human touch.